ash hopkins

Owned design direction for critical integration points for the DataStax NoSQL products' transition during IBM acquisition. Completed a two-sprint MVP to validate execution feasibility and viability for an agentic chat and generative UI data exploration experience built on a multi-data convergence layer.

Led product design for DataStax's NoSQL, Astra DB, Streaming, and Search products. Focused on simplifying complex developer workflows, evolving core platform experiences, and aligning design with scalable, cloud-native architecture. Partnering closely with engineering, PM, and GTM to shape roadmap priorities and drive product clarity across teams.

Shaped research, design, and iteration on complex, high-stakes workflows across international and domestic investor and financial advisor jobs-to-be-done. Simplified trading and account management experiences across web and mobile, reducing friction in onboarding and compliance workflows, and created interfaces that supported sophisticated financial problems. Partnered closely with PM, engineering, and in-house client design teams to ensure designs met international regulatory, accessibility, and performance needs.

Specialized in branding and identity, partnering with clients ranging from small, independent, women-owned businesses to larger consumer brands like Popsockets. Led the creation of cohesive visual systems, web design, and business collateral + packaging that reinforced each brand's voice and drove consistency across digital and print experiences.